USING TODAY’S TECHNOLOGY IN PROMOTIONAL MARKETING

Using shirts, caps, lanyards, pens, umbrellas, and other common promotional gifts and giveaways are essential for any brand’s marketing. The use of these products have been a common practice for centuries now, and it likely won’t stop any time soon. On the other hand, technological advancements have influenced our daily lives, not just the millennials, but older generations are slowly embracing this era of innovation, specifically the Baby Boomers and the Gen X-ers. Indeed, technology revolutionized our way of living, but who knew that it would also influence the way we promote a brand?

Not long ago, people are fond of receiving swag (stuff we all get) and freebies at trade shows, conventions, conferences, and malls. This is a marketing strategy for companies who are trying to reach their potential customers at a little or no cost. Until now, people receive a product branded with a company logo, but not everything is being used or even kept because of a few factors: generic, poor quality, and irrelevant. These factors are the ingredients to a low ROI (return on investment) and a failed marketing effort, but there is something companies can utilize to bring the old glory back to the promotional merchandising industry: today’s technology.

Companies must start giving away promotional gifts and giveaways that have a technological aspect into it. Why? Because we are living in a tech-obsessed society! This means that tech items are relevant and are actually useful, assuring that your promotional gifts and giveaways won’t be just another addition to someone’s useless swag collection.

Here are some recommendations for your company’s next promotional campaign that are unique, high quality, and relevant to your target audience. Logo and branding placements can be customized for maximum exposure.

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