In purchasing your promotional items with us, you will be asked by our team regarding the number of colors in your logo. More often than not, a logo consists of several colors. This would be a contributing factor on the overall pricing of your orders.
For specific colors in your logo, our team would usually ask for a color code that is going to be used in printing and production. In the industry, there are many color types that can be used, such as Pantone or PMS, CMYK, RGB, and HEX.
Pantone or PMS is a color type widely used for more than 50 years. It is a standardized system of creating and matching colors used by designers and referred to by printers.
CMYK is a combination of tiny transparent dots of cyan, magenta, yellow, and black inks. They are mixed altogether to make the final color. CMYK inks absorb colored light, a reason why it is called as a “subtractive” color type.
RGB is the opposite of CMYK. It is an “additive” color type in which red, green, and blue are added together to reproduce a broad array of colors. RGB is best used in digital applications, such as mobile devices, PCs, laptops, TV screens, and illuminated signs.
HEX is mainly used in HTML, CSS, SVG, and other computing applications to represent colors. HEX is expressed with a hash, followed by a 6-digit combination of numbers and letters. Basically, HEX contains RGB color codes with a touch of conversion in between.