Partner: CIPI SPA
Country: Italy
Client: Actimel

Case: Actimel in-store promotion

Actimel cares about kids, and after equipping them with warm gloves for the winter, their new promotion in collaboration with Cipi, Italy, is this practical and colourful foldable rain hat. To make sure kids will keep these with them at all times, the waterproof hat fits into a specially designed ball casing with a hook clip. The hats were given away directly in grocery stores to clients purchasing packs of the Actimel yoghurt drink, thanks to the pop up distribution display that Cipi also provided: an in-store promotion that was managed from A to Z.


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