Local petroleum consumers, here in the Philippines, tend to buy cheaper oils in the market. As Castrol’s innovation in liquid engineering makes their oil prices relatively higher than their competitors, increasing their sales in the local market is quite tough. The challenge for us is to make their motorcycle and scooter engine oil, Castrol
Activ, appealing through new and customized items that will go together with Castrol Activ bottles.
We created a set of customized items for Castrol’s campaign. The keychains and valve caps we produced feature Castrol’s key branding elements for easier and better association to the brand. We also made some motorcycle-inspired items to attract local consumers and bike enthusiasts.